The strategy concerns the determination of the long-term goals and objectives of the company and the implementation of the guidelines and the allocation of the resources necessary for the pursuit of the set objectives.
Entrepreneurship
Vision and the Business Model
\(Start\rightarrow Create a Vision \rightarrow Write a Mission Statement \rightarrow State the Value Proposition \rightarrow Create the Business Model\)
Organization Goal - A Desired state of affairs that an organization attempts to reach.
Strategic Intent - organization's energies and resouces are directed toward a focused, unifying, and compelling goal.
Strategic Analysis
Mission And Targets
Internal Analysis S,W \(\rightleftarrows\)Esternal Analysis O,T
Strategic Options S.W.O.T
STEP
Object of Analysis | Instrument | |
---|---|---|
Strategic Diagnose | Economic Performance | Value of Capital |
Competitive performance | Positioning matrices | |
Business comparison | Benchmarking | |
Delimitation of operating environment | Operating Environment | Segmentation |
Business Area | Three-dimensional Scheme | |
Attractiveness of the competitive environment | Macroenvironment | Scenarios |
Potential Profitability | Life Cycle | |
Special Question | Estimation techniques | |
Competitive Structure | competitive forces scheme | |
Competitor analysis | Identification of Competitors | strategic groupings |
competitor analysis | profiling scheme | |
critical success factors | detection grid | |
evaluation of company resources and skills | evaluation of company resources | strategic resources |
business/environment interdependence | SWOT analysis |
Coorporate Strategies \(\Rightarrow\) Business Strategies \(\Rightarrow\) Functional Strategies
Changing strategies \(\Rightarrow\) Strategie Structure Control
Changing strategies \(\Leftrightarrow\) organizational structure \(\Leftrightarrow\) Strategie Structure Control
Changing strategies \(\Leftrightarrow\) control systems \(\Leftrightarrow\) Strategie Structure Control
techniques to detect competitive performance
Portfolio matrices
the BCG matrix (Boston consulting group)
TODO:BCG.img
Market segment
what does it consist of the disaggregation of the market into homogeneous areas in terms of characteristics of the expressed demand
phases of segmentation
Strategic segmentation | Macro segmentation | Micro Segmentation | Targeting | Posistioning |
---|---|---|---|---|
Market | Macrosector | ASA | customer groups | Macrotarget |
TODO:ABELL MODE.img
the attractiveness of the operating environment
The life cycle of the sector
utility
indicates the evolution of the total sales of companies in a sector as a function of time
What is it for
to evaluate the growth trend of the sector and therefore, indirectly, the potential profitability of the same
The system of resources and skills
and the set of individual resources and skills expressed by the company organization
a summary of resources
V.R.I.O Analysis
The conclusion of the analysis process: the swot analysis
TODO : SWOT.img
Decision
Strategic decisions result in
Three level of enterprise strategy:
TODO:Value chain.IMG
TODO:The three Hierarchical levels of strategy
Basic Options for developing a corporate strategy are two
Corporate strategy implementation can be accomplished through four distinct methods.
Porter's competitive strategies
Defing a Business Plan
Document that describes opportunity, product, context, strategy, team, required resources, financial return of business venture.
Main Element of a Business plan:
Marking plan
Set of activities for securing, serving and retaining customers for the firm's product offerings.
Objective:Sales goals, market share, profitability, geographical plans, customer acquisition goals.
Organization plan